Hi there, I am Gabriella, a South African-born creative director/design manager, mom of two, indoor plant lover, and "high-waisted skirt" enthusiast.
With a deep desire to understand all the moving parts within the creative industry, I spent years in multi-disciplinary environments immersing myself not only in conceptual work and brand development but also, in traditional and digital advertising, user experience design and product ownership.
As a result, I have, over the last 18 years led multiple teams and played key individual roles within numerous departments within advertising agencies, product, and software development companies. This has given me great insight and empathy as a manager and has helped me hone my abilities to be a hands-on problem solver and "big-picture" thinker.
I believe that to succeed in today's crowded, competitive, and commoditized marketplace, businesses must prioritize their brand and fully leverage integrated marketing communications and contextually relevant strategic thinking, along with providing an outstanding customer experience.
I am ready and hungry to get myself knee-deep into sticky design-related problems and hope to prove myself as an asset to your team.