Basi Pilates is a South African Pilates academy and studio that is a part of the international Basi Pilates franchise. The goal of this project was to redesign their existing website to better align with the brand guidelines of the international franchise while also making the website more user-friendly and informative for potential clients.
To start the project, I conducted research on the Basi Pilates franchise's brand guidelines and existing website to identify areas of improvement. I found that the franchise's branding was clean, modern, and focused on promoting the benefits of Pilates. However, the local studio's website was outdated and lacked clear navigation, making it difficult for potential clients to find the information they needed.
Design & Development
Based on my research, I created a design that aligned with the Basi Pilates franchise's brand guidelines while also addressing the local studio's specific needs. The color scheme consisted of the franchise's signature red and white colors with added accents of pinks and gray to create a fresh and modern look. The typography used was a clean and legible font that was easy to read on both desktop and mobile devices.
The homepage featured a hero image of people practicing Pilates, which immediately communicated the benefits of the practice to potential clients. The navigation was streamlined with clear labels and dropdown menus to make it easier for users to find the information they needed.
After the design was finalized, the website was developed using WordPress and Woocommerce. The website was optimised for mobile devices and included responsive design elements to ensure that the website looked great on all screen sizes.
Final Result
The redesigned website for Basi Pilates is now modern, user-friendly, and aligned with the franchise's brand guidelines. The website is easy to navigate, making it simple for potential clients to find the information they need. The updated design and improved functionality have resulted in increased traffic to the website
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