![](https://cdn.myportfolio.com/590ff97e-cc49-4a71-9c7d-5de88a2c78d6/31057ae0-2b5c-42f6-a148-c05b308890c1_rw_1920.jpg?h=bc0ac816129435159f100131f78ed997)
The challenge
To create a pack that stands out on shelf, bringing the consumer an authentic taste of Mexico.
Our Solution
We themed our pack Día de los Muertos (Day of the Dead) which is a traditional Mexican holiday where deceased loved ones are celebrated through various festivities. Our inner pack illustrations focused on La Calavera Catrina (The Elegant Skull). She is a costumed female, with a skeleton face, that has become the visual icon of Día de los Muertos.
The result
A unique limited-edition pack with an authentic wood-styled exterior with premium finishes, unfolding to reveal an intriguing brand story.
![](https://cdn.myportfolio.com/590ff97e-cc49-4a71-9c7d-5de88a2c78d6/1e3bdbd0-0a36-435d-a560-7a62e74638f1_rw_1920.jpg?h=e341fe0fc335ca30bbcfaff36882a920)
![](https://cdn.myportfolio.com/590ff97e-cc49-4a71-9c7d-5de88a2c78d6/048ba3e9-5310-4885-8594-922dda0489d5_rw_1920.jpg?h=5031e5a633854ebfd59e8a78ef2da0a1)
![](https://cdn.myportfolio.com/590ff97e-cc49-4a71-9c7d-5de88a2c78d6/45c6dde7-3382-4b89-b959-ab662f3ba56b_rw_1920.jpg?h=682b6ff810a16a1664b54a2b60adc52d)
![](https://cdn.myportfolio.com/590ff97e-cc49-4a71-9c7d-5de88a2c78d6/f64e8ba7-f29a-48ee-b5f8-fa59be97abf8_rw_1920.jpg?h=4e9f3a2788c9ebabddcb8e31d1dd72d7)